Your brand inside
a puzzle that lives
in the real world.
Cipher Signal Labs builds competitive puzzle events where your brand is the story rather than an ad. Players solve their way through a world you help shape.
Each event is a collaboration. You bring the moment, such as a product launch, a campaign, or a community challenge, and we build the puzzle around it. Players compete free of charge, and the prize is yours to award.
This is not an ad placement. It is a window into a moment when your audience is actively engaged, leaning in, and talking about your brand.
What does a sponsor measure?
- Earned reach
- Earned reach is the number of unique players who engage with your brand narrative during an event. Cipher Signal Labs counts it as attention earned through play, not impressions bought.
- Avg. time on event
- This is the average time a player stays actively engaged with your event, measured in minutes where a standard social post tends to hold attention for seconds.
- Brand sentiment lift
- Brand sentiment lift is the change in positive brand association that Cipher Signal Labs measures among players from before an event to after it.
Start a conversation
Tell us about your brand.
Drop us a note about your brand and what you’re hoping to achieve. We’ll take it from there.